Why short form videos are now integral to a marketing plan.

Bite Size, Entertaining, In your face & here to stay.

Working alongside longform video, photography, influencer marketing and advertising, we have seen an increase in short form video demand.

Often rolled out earlier as teasers or previews, we believe they are a valuable marketing tool to reach a wider, audience across all platforms.

Plan a solid brief with these tips.

👉🏻 Story first. Short Form videos still need a beginning, middle and a tidy end

👉🏻 The hook or grab needs to be within the first 3 seconds

👉🏻 Be bold with your style. Will the message be informative? Behind the Scenes? Entertaining? Unbelievable?

👉🏻 Sound effects plus clever audio make short form videos snappy and faster for your audience to comprehend.

👉🏻 Be Authentic, relatable and personal. Short form videos act as ‘one on one’ conversations, with your audience.

To learn more about short form video planning, budgeting and execution, reach out to the Brick Studios team. We love to chat.