Visuals for your next sustainability video.
Creating a compelling sustainability video is a powerful way to communicate progress and commitment for an industries social, economic and environment impacts. Below are a few key visuals to consider
Open with Bold Visuals.
Begin with striking imagery, aerial and breathtaking drone photography to welcome and invite viewers in your industry.
Address sustainability history and state the current challenges.
Consider additional narration to bring viewers upto speed on urgent issues and ongoing efforts.
Incorporate Graphics.
Showcase real-life examples or case studies of sustainable practices adopted by industry leaders or your own company to demonstrate actionable steps and positive impact.
To enhance clarity, incorporate animation and graphic cues that enable your audience to simultaneously read, listen, and comprehend the information.
Add personality by introducing your team.
Integrate camera crews into the workplace environment to document authentic behind-the-scenes footage, showcasing staff actively engaged in pursuing organisational objectives.
Incorporate direct statements and interview segments with team members, highlighting their individual goals and passion for continuous improvement.
Present a case study incorporating archival footage.
Maintain transparency with your customers by showcasing previous examples of progress and results; incorporating archival footage at this point effectively breaks up the video and provides a compelling visual demonstration of your work.
Conclude with an inspiring shot that mirrors the style of the opening shot.
Summarise the core messages of your sustainability statement with an optimistic and encouraging tone to leave viewers feeling motivated and confident about your commitment to sustainable practices.
Conclude the video by featuring a visually captivating, dreamlike shot that reflects or connects with the opening scenes, creating a cohesive narrative arc that reinforces your sustainability story.
We’re here to help. Get in touch with the Brick Studios team for your next sustainability project!