What to include in a project brief… and what’s often missed.
On set at OZ Funland Campbelltown for the film ‘Christmess’ (Dir: Heath Davis 2023). Photo: Brick Studios
Essential Elements to Include in a Project Brief.
Overview and Goals
To ensure clarity and proper alignment among all team members, it's absolutely essential to begin the brief with a detailed and thorough project overview. In addition, keep the main objective simple, concise, and limited to a single line for maximum impact.
Customer, Supplier or Agency Details
Briefly identify any interested companies involved in the project, and detail other key collaborators contributing and who needs to be kept in the loop.
Core Message and tone of voice
What is the core message of the video, and how should this message be presented? Is there a brand tone of voice or brand guidelines to be considered. Should the style be informative yet approachable? Discuss how complex ideas could be presented clearly and timeless.
Launch Date
Include specify key dates for the commencement of the project and if there is a staggered release of materials.
Project Budget
Outline the overall budget available for the project. This transparency will guide decision-making and resource allocation for suppliers to quote on. Also outline if there is a specific third party procurement attached and if a payment schedule is required.
Delivery items and formats
Specify the quantity and format of the required deliverable items. Provide as much details as possible about the project launch, so that post production can be streamlined and multiple exports can be provided, to suit multiple platforms and in the highest format possible.
Items that are often overlooked in a project brief
Due Dates for suppliers
Different to the launch date, a dute date is when you would like the rough cut or polished revision available. Clearly outline when drafts are due for review and when feedback is expected. This will help producers manage timelines effectively.
Talent
Talent specifies the people, person, animals, influencers or background ‘actors who will actually be visable in a video project. It’s an important item to include as companies may have brand ambassadors that are contractually required to be part of the project or if a project requires new face of various experience and where they will be sourced from.
Ideal Locations
Detail where the project will take place. This includes specifying whether it will be shot on location, in a studio, or online. If the project requires travel, include relevant details such as transport arrangements.
Post Production Storage
Once the project has been completed, briefly outline if original materials are to be held with the supplier, stored for a specific timeframe or required to be returned to the client.
Let us know which ones you think we’ve missed!